Privacy Policy

The Mainland respects your privacy. This page explains what we collect and why, in plain language.

• What we collect: your email address and first name (when you take the Scorecard or subscribe), your Scorecard answers, and standard anonymous analytics (pages visited, approximate location, device type) via Google Analytics.
• Why: to send you your Scorecard result, the email series you signed up for, and occasional updates. Analytics help us understand what content is useful.
• Who we share it with: no one, ever, for marketing. Data is processed by our service providers (form, email, analytics, and payment platforms) solely to deliver the services above.
• Your choices: every email has a one-click unsubscribe. You can request a copy or deletion of your data at any time via the contact page.
• Cookies: used for analytics and, on article pages, advertising. You can block cookies in your browser settings.

This policy applies globally, including under UK/EU GDPR. Contact: via the contact page.